Thread scheduling on X (Twitter) and Instagram Threads - Current limitations
AdaptlyPost does not currently offer thread scheduling on X (Twitter) or Instagram Threads, owing to technical and cost constraints.
Understanding threads
Threads are a sequence of connected posts that enable you to share long-form content across multiple posts. On X (Twitter), threads allow you to chain tweets together to tell a story or share in-depth information. Instagram Threads refers to threaded posts on Meta's Threads platform.
Present limitations
AdaptlyPost does not currently support scheduling these types of content:
- Twitter/X threads (sequences of connected tweets)
- Instagram Threads (threaded posts on Meta's Threads platform)
- Split tweets or multi-post series on X
You can still schedule standalone posts to X and Instagram Threads, but threaded content spanning multiple connected posts is not supported.
Why this limitation is in place
The main reason for this limitation is the substantial cost of the X API. The X API runs $5,000 per month, which makes it financially difficult to build thread scheduling functionality within AdaptlyPost's current pricing model.
This high API cost would bring AdaptlyPost closer to expensive usage thresholds, making it challenging to offer the feature at an affordable price.
What we are planning
The AdaptlyPost team intends to introduce thread scheduling in the future once it becomes more cost-effective. Current plans include:
- Implementing thread scheduling once API costs become more reasonable
- Possibly offering this feature with supplemental charges for X accounts to offset the high API costs
- Continuing to track API pricing changes that could make this feature feasible
Workarounds in the meantime
While waiting for thread scheduling support, you can:
- Schedule individual posts to X and Instagram Threads
- Manually assemble threads after your scheduled posts are published
We appreciate your patience as we work toward bringing thread scheduling to the platform in the future.