Rich Pins on Pinterest: What They Are and How to Set Them Up

What Are Rich Pins?

Rich Pins are a type of enhanced pin on Pinterest that automatically pull and display extra information from your website directly on the pin itself. Unlike standard pins that only show an image, title, and description set by the pinner, Rich Pins dynamically sync metadata from your site to provide more context and keep information current.

When a product's price changes on your website, the Rich Pin updates automatically. When an article's headline is modified, the pin reflects the change. This automatic syncing ensures Pinterest users always see accurate, up-to-date information without any manual updates.

Types of Rich Pins

Product Rich Pins

Product Rich Pins display real-time pricing, availability status, and where to purchase the item. They pull data from your site's product markup and update automatically when prices or stock levels change.

What they show:

• Current price and currency
• Availability status (in stock, out of stock)
• Product title and description
• Direct link to the product page

Article Rich Pins

Article Rich Pins display the headline, author, and a brief description of the article. They help content publishers and bloggers surface their written content on Pinterest with professional presentation.

What they show:

• Article headline
• Author name
• Brief description
• Publication information

Recipe Rich Pins

Recipe Rich Pins display cooking details that help users decide whether to try a recipe without leaving Pinterest.

What they show:

• Ingredients list
• Cooking time
• Serving size
• Ratings (if available)

Why Rich Pins Matter

Benefit	Explanation
Increased click-through rates	Additional information gives users more reasons to tap through to your site
Automatic updates	Pin information stays current without manual intervention
Professional appearance	Rich Pins stand out with formatted metadata that standard pins lack
Better user experience	Users get key details before clicking, leading to more qualified traffic
SEO within Pinterest	Rich Pins provide additional keyword-rich content for Pinterest's search algorithm
Trust and credibility	The verified website badge and detailed information build user confidence

How to Set Up Rich Pins

Step 1: Add Structured Data to Your Website

Rich Pins require structured data markup on your website pages. The supported formats are:

• Open Graph (og:) tags: Most common and widely supported
• Schema.org markup: More detailed structured data format
• oEmbed: Less common, used for specific content types

For most websites, adding Open Graph meta tags is the simplest approach. If you use WordPress, Shopify, or similar platforms, plugins and built-in features often handle this automatically.

Step 2: Validate Your Pins

Visit Pinterest's Rich Pin Validator tool and enter a URL from your website that contains the structured data. The validator will check your markup and show a preview of how your Rich Pin will appear.

Step 3: Apply for Rich Pins

After successful validation, click "Apply" to submit your request. Pinterest typically processes applications within 24 hours, though it can sometimes take longer.

Step 4: Verify Activation

Once approved, all pins created from your website will automatically become Rich Pins. Existing pins from your domain will also be upgraded retroactively.

Rich Pins for Ecommerce

Product Rich Pins are particularly valuable for online retailers. They transform every product pin into a mini storefront with pricing and availability information, reducing friction between discovery and purchase.

Best Practices for Product Rich Pins

• Ensure product markup is accurate and comprehensive on every product page
• Keep pricing and availability data current, as Rich Pins will reflect any discrepancies
• Use high-quality product images that showcase items clearly
• Write compelling product descriptions that include relevant keywords
• Monitor which products generate the most saves and clicks to inform your catalog strategy

Rich Pins for Content Publishers

Article Rich Pins help bloggers and publishers establish authority and drive traffic. The formatted display with author attribution and description makes content pins more clickable and professional.

Best Practices for Article Rich Pins

• Write compelling headlines that generate curiosity
• Keep descriptions concise and keyword-rich
• Ensure Open Graph tags are properly configured on all article pages
• Create pin-worthy images sized for Pinterest (2:3 ratio recommended)
• Include clear calls to action in your pin descriptions

Common Rich Pin Issues and Solutions

• Rich Pins not showing up: Ensure your structured data passes validation and that your application has been approved. Changes can take 24-48 hours to propagate.
• Incorrect information displaying: Check the source markup on your website. Rich Pins pull directly from your site's metadata, so errors originate there.
• Pins not updating: While Rich Pins sync automatically, updates may not be instantaneous. Allow time for Pinterest to re-crawl your pages.
• Mixed standard and Rich Pins: If some pins from your site are Rich and others are not, check that structured data is present on all relevant pages, not just some.

Related Terms

• Pinterest Business Hub: The central dashboard for managing your Pinterest business account
• Idea Pins: Multi-page Pinterest content format for tutorials and storytelling
• Product tags: Clickable shopping tags that link to product pages
• Structured data: Standardized markup that helps platforms understand page content
• Pinterest SEO: Optimizing content for Pinterest's search algorithm

Frequently Asked Questions

Are Rich Pins free to use?

Yes. Rich Pins are a free feature available to any Pinterest business account with properly configured website markup. There is no cost to set up or maintain them.

Do I need a Pinterest business account for Rich Pins?

Yes. Rich Pins are only available to business accounts. If you have a personal account, you can convert it to a business account for free without losing any existing content.

Can I have multiple types of Rich Pins on one website?

Yes. If your website contains different content types (products, articles, recipes), you can have corresponding Rich Pin types for each. The type is determined by the structured data on each individual page.

Do Rich Pins affect my Pinterest ranking?

Rich Pins contribute to better visibility on Pinterest because they provide more keyword-rich content for the search algorithm to index. They also tend to generate higher engagement, which further improves distribution.

What happens if I remove structured data from my website?

If you remove the structured data markup, your Rich Pins will eventually revert to standard pins. The enhanced information will disappear once Pinterest re-crawls the affected pages.

Enhance Your Pinterest Presence

Rich Pins are one of many tools that make Pinterest a powerful marketing channel. AdaptlyPost helps you manage your Pinterest strategy alongside all your other social platforms, keeping your content organized and your publishing schedule consistent.