LinkedIn Showcase Page: What It Is and How to Create One in 2026

What Is a LinkedIn Showcase Page?

A LinkedIn Showcase Page is an extension of your LinkedIn Company Page that lets you highlight a specific brand, product line, business unit, or initiative. Think of it as a dedicated sub-page where you can create content tailored to a particular audience segment without cluttering your main company page.

Large organizations use Showcase Pages to give distinct products or services their own identity and following on LinkedIn. Each Showcase Page has its own followers, content feed, and analytics, separate from the parent company page.

When to Use a Showcase Page

Showcase Pages make sense when:

• You have distinct product lines with different target audiences
• You operate multiple brands under one parent company
• You have a major initiative or program that deserves dedicated content
• Your audiences have significantly different interests and needs
• You want to build a following around a specific topic or offering

When NOT to Use a Showcase Page

• For temporary campaigns or short-term projects
• When you do not have the resources to maintain another content stream
• If your products share the same target audience
• When a hashtag or content series on your main page would serve the same purpose

How to Create a LinkedIn Showcase Page

Step 1: Access Admin Tools

Go to your LinkedIn Company Page and click on "Admin tools" in the top menu. Select "Create a Showcase Page" from the dropdown.

Step 2: Complete Page Details

Fill in the required information:

• Page name: Choose a clear name that includes the brand or product
• LinkedIn public URL: Customize the URL for easy sharing
• Website: Link to the relevant product or brand website
• Industry: Select the most appropriate industry category
• Company size: Enter the size of the team behind the brand
• Logo and banner: Upload visual assets that match the sub-brand identity

Step 3: Add a Description

Write a compelling description that explains what the Showcase Page covers and why someone should follow it. Use relevant keywords for discoverability.

Step 4: Publish and Promote

Once created, promote the Showcase Page through your main company page, employee posts, and other marketing channels.

Showcase Page Best Practices

Practice	Details
Distinct branding	Use unique visuals that differentiate from the parent page
Focused content	Only post content relevant to the specific brand or product
Consistent posting	Maintain a regular cadence (minimum 2x per week)
Cross-promotion	Occasionally reference the parent company and other showcase pages
Audience engagement	Respond to comments and engage with followers
Performance tracking	Monitor analytics to understand what content resonates
Limit the number	LinkedIn allows up to 25, but manage only what you can maintain

Showcase Page vs. Company Page

Aspect	Company Page	Showcase Page
Purpose	Overall company presence	Specific brand/product
Followers	Company-wide audience	Niche audience
Content	Broad company topics	Focused product/brand topics
Advertising	Full ad capabilities	Full ad capabilities
Analytics	Company-level metrics	Page-specific metrics
SEO	Stronger domain authority	Inherits parent page authority
Limit	1 per company	Up to 25 per company

Managing Multiple Showcase Pages

If you operate several Showcase Pages, establish clear governance:

• Assign dedicated administrators for each page
• Create content guidelines specific to each showcase
• Use a content calendar to coordinate posting across all pages
• Review analytics monthly to identify underperforming pages
• Consolidate or remove pages that are not adding value

Related Terms

• LinkedIn Marketing: The overarching strategy for LinkedIn brand building
• LinkedIn Premium Company Page: Enhanced company page features
• LinkedIn Posting: Content strategies applicable to showcase pages
• Marketing Collateral: Brand materials that support your showcase page content

Frequently Asked Questions

How many Showcase Pages can a company have?

LinkedIn allows up to 25 Showcase Pages per company page. However, only create as many as you can realistically maintain with quality content. Abandoned showcase pages reflect poorly on your brand.

Do Showcase Page followers also follow the parent company page?

No. Following a Showcase Page does not automatically follow the parent company page, and vice versa. Each page builds its own independent following.

Can I run LinkedIn Ads from a Showcase Page?

Yes. Showcase Pages support the same advertising capabilities as company pages. You can run Sponsored Content, Message Ads, and other LinkedIn ad formats from a Showcase Page.

Who can create a Showcase Page?

Only admins of the parent company page can create Showcase Pages. Super admins and content admins have this capability.

Should I create a Showcase Page for each product?

Only if each product has a distinct audience that would benefit from dedicated content. If your products share the same buyer persona, a single company page with varied content may be more effective and easier to manage.

Manage All Your LinkedIn Pages Efficiently

Running a company page alongside multiple Showcase Pages requires organized content planning. AdaptlyPost lets you manage content for all your LinkedIn pages from one dashboard, ensuring consistent posting across your entire LinkedIn presence.