Free UTM Link Builder
Generate tracking URLs with UTM parameters for your marketing campaigns. Monitor traffic sources, mediums, and campaigns in Google Analytics with precision. No signup required.
100% free — no account needed
Free UTM Link Builder Features
Build UTM-tagged URLs in seconds for better marketing attribution
Instant Copy
Copy your generated URL to clipboard with one click, ready to use in your campaigns.
All 5 UTM Parameters
Support for source, medium, campaign, term, and content parameters in a single interface.
Quick Presets
One-click presets for common sources (Google, Facebook, email) and mediums (CPC, social, organic).
Analytics Ready
Generated URLs work with Google Analytics, Mixpanel, and any UTM-aware analytics platform.
Frequently Asked Questions
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that help analytics tools track where traffic comes from. The 5 parameters are: source, medium, campaign, term, and content.
Which UTM parameters are required?
Only utm_source is technically required, but for meaningful tracking, you should always include utm_source, utm_medium, and utm_campaign. Term and content are optional.
Do UTM parameters affect SEO?
No. UTM parameters don't affect your page's SEO. Google ignores them for ranking purposes. They're purely for analytics tracking.
Can I use UTM links on social media?
Yes. UTM-tagged links work everywhere — social media posts, email campaigns, ads, QR codes, and any digital channel you want to track.
Know Where Your Traffic Comes From
Build tracked links and schedule posts across all platforms with AdaptlyPost.