How often should I audit my social media?

Quarterly is ideal for most brands. Do a quick monthly check on key metrics and a thorough audit every 3 months to catch trends and optimize strategy.

What's the most important audit area?

Start with Profile — it's what new visitors see first. Then Content (are you posting consistently?), Engagement (are you responding?), and Analytics (what's working?).

Can I save my progress?

Progress is kept in your browser session. Copy your results using the Export button before closing the tab.

Strategy Tool

Social Media Audit Checklist

Run a complete social media audit with interactive checklists for Instagram, X, LinkedIn, Facebook, TikTok, and YouTube. Track progress across Profile, Content, Engagement, and Analytics.

100% free — no account needed

Comprehensive Social Audit

Platform-specific checklists with progress tracking

6 Platforms

Tailored audit checklists for Instagram, X, LinkedIn, Facebook, TikTok, and YouTube.

4 Audit Areas

Profile optimization, content strategy, engagement practices, and analytics review.

Progress Tracking

Visual progress bars per section and overall completion percentage.

Export Checklist

Copy your completed checklist as formatted text.

FAQ

Strategy

Act on Your Audit Results

Schedule optimized content based on your audit findings.

Social Media Audit Checklist

Overall Progress

Profile

Content

Engagement

Analytics