Free Customer Lifetime Value Calculator
Calculate CLV/LTV and CLV:CAC ratio to understand customer profitability. Essential for marketing budget allocation and growth planning. No signup required.
100% free — no account needed
purchases per year
years
Free Customer Lifetime Value Calculator Features
Data-driven customer profitability analysis
CAC Comparison
Compare CLV to Customer Acquisition Cost for profitability analysis.
CLV Calculation
Average purchase × frequency × lifespan = Customer Lifetime Value.
Profit Per Customer
See the actual dollar profit each customer generates over their lifetime.
CLV:CAC Ratio
The golden metric — excellent (3:1+), good (2-3:1), breakeven (1-2:1), losing (<1:1).
FAQ
What is a good CLV:CAC ratio?
3:1 is the benchmark — every $1 in acquisition returns $3 in lifetime value. Below 1:1 means you're losing money on each customer.
How do I increase CLV?
Increase purchase frequency (loyalty programs), increase average order value (upsells), or extend customer lifespan (retention programs).
What inputs should I use?
Use actual data from your business. Average purchase value from sales records, frequency from transaction data, lifespan from churn rate (1 / churn rate = lifespan in periods).
Grow Customer Value
Retain customers with consistent content and engagement.