Best Social Media Podcasts

The Top Social Media Podcasts Worth Your Time

Social media podcasts give marketers a convenient way to keep pace with platform shifts, absorb new tactics, and hear directly from industry leaders -- all without sitting down to read lengthy reports or articles.

The Case for Social Media Podcasts

Staying Informed

• Platform updates covered as they happen
• Algorithm shifts broken down by practitioners who understand them
• Feature launches analyzed and contextualized
• Emerging trends spotted before they go mainstream

Learning from Practitioners

• Top-performing marketers reveal what actually works
• Platform insiders share perspectives you will not find elsewhere
• Agency founders walk through real client case studies
• Tool builders explain workflows and best practices

Learning That Fits Your Life

• Commute-friendly education while traveling
• Multitask-compatible while handling other work
• Varied episode lengths from quick bites to deep dives
• Playback speed controls for faster consumption

Essential Social Media Marketing Shows

1. Social Media Marketing Podcast -- Michael Stelzner

Host: Michael Stelzner (Social Media Examiner) Cadence: Weekly Duration: 45-60 minutes

Key Takeaways:

• Up-to-the-minute platform developments
• Battle-tested marketing strategies and tactics
• Conversations with top-performing marketers
• Tool recommendations and technique walkthroughs

Who Benefits Most: Generalist social media marketers and business owners seeking broad coverage

2. The Science of Social Media -- Buffer

Host: Hailley Griffis and Buffer team members Cadence: Weekly Duration: 20-30 minutes

Key Takeaways:

• Evidence-based social media strategies
• Immediately actionable tips
• Research summaries and case studies
• Tool and workflow recommendations

Who Benefits Most: Marketers who prefer data-backed, research-grounded advice in concise episodes

3. Perpetual Traffic -- Digital Marketer

Hosts: Molly Pittman, Keith Krance, and Ralph Burns Cadence: Weekly Duration: 30-45 minutes

Key Takeaways:

• Paid social advertising strategies across platforms
• Facebook and Instagram ad optimization techniques
• Traffic acquisition and conversion tactics
• Campaign teardowns and testing methodologies

Who Benefits Most: Marketers whose primary focus is paid social advertising and traffic generation

4. Online Marketing Made Easy -- Amy Porterfield

Host: Amy Porterfield Cadence: Weekly Duration: 45-60 minutes

Key Takeaways:

• Social media strategy tailored for course creators and educators
• Instagram marketing for online businesses
• Building email lists through social channels
• Integrating content marketing with social media

Who Benefits Most: Entrepreneurs, coaches, and online course creators

5. Marketing School -- Neil Patel and Eric Siu

Hosts: Neil Patel and Eric Siu Cadence: Daily Duration: 5-10 minutes

Key Takeaways:

• Rapid-fire marketing tips and tactics
• Social media optimization techniques
• Growth hacking approaches
• Tool reviews and recommendations

Who Benefits Most: Marketers who want daily, bite-sized insights they can apply immediately

6. Social Pros Podcast -- Convince and Convert

Host: Jay Baer and rotating co-hosts Cadence: Weekly Duration: 30-40 minutes

Key Takeaways:

• Enterprise-level social media strategies
• Community management best practices
• Social customer service techniques
• In-depth brand case studies

Who Benefits Most: Corporate social media managers and enterprise marketing teams

7. The Goal Digger Podcast -- Jenna Kutcher

Host: Jenna Kutcher Cadence: Bi-weekly Duration: 45-60 minutes

Key Takeaways:

• Instagram strategy for small business growth
• Personal branding through social channels
• Content creation and photography guidance
• Cultivating authentic audience engagement

Who Benefits Most: Small business owners and personal brand builders

8. Call to Action -- Unbounce

Host: Georgiana Laudi Cadence: Bi-weekly Duration: 30-45 minutes

Key Takeaways:

• Conversion optimization for social media campaigns
• Landing page best practices for social traffic
• Behavioral psychology of social media users
• A/B testing and optimization strategies

Who Benefits Most: Marketers focused on driving conversions and proving ROI

Shows Focused on Specific Platforms

Instagram-Focused

Later Influence Podcast

• Host: Later team
• Focus: Instagram marketing strategy
• Coverage: Creator economy insights, Instagram feature updates, growth tactics

Instagram Marketing Secrets

• Host: Derek Videll
• Focus: Instagram growth and revenue generation
• Coverage: Algorithm behavior, content strategy, influencer partnerships

LinkedIn-Focused

The LinkedIn Show

• Host: LinkedIn team
• Focus: Professional networking and LinkedIn capabilities
• Coverage: B2B marketing, thought leadership, platform feature updates

TikTok-Focused

TikTok Marketing Podcast

• Host: Rotating industry experts
• Focus: TikTok strategy and trend analysis
• Coverage: Viral content creation, TikTok advertising, marketing to Gen Z

Business Strategy and Big-Picture Shows

9. The GaryVee Audio Experience

Host: Gary Vaynerchuk Cadence: Daily Duration: 20-60 minutes (varies)

Key Takeaways:

• Social media mindset and strategic philosophy
• Platform-agnostic marketing principles
• Entrepreneurship and business building
• Forward-looking predictions for social media

Who Benefits Most: Entrepreneurs and strategic thinkers seeking motivation alongside marketing insight

10. Content Inc. -- Joe Pulizzi

Host: Joe Pulizzi Cadence: Weekly Duration: 30-40 minutes

Key Takeaways:

• Content marketing strategy at scale
• Audience building through consistent content
• Monetizing content across platforms
• Building media company-style operations

Who Benefits Most: Content creators and media entrepreneurs building audience-driven businesses

Industry News and Trend Analysis

11. This Week in Marketing -- Marketing Land

Hosts: Marketing Land editorial team Cadence: Weekly Duration: 30-45 minutes

Who Benefits Most: Anyone needing a comprehensive weekly digest of marketing industry news

12. The Unofficial Shopify Podcast

Host: Kurt Elster Cadence: Weekly Duration: 45-60 minutes

Who Benefits Most: E-commerce marketers using social channels to drive store traffic and sales

Technology and Tool-Focused Shows

13. The HubSpot Marketing Podcast

Hosts: Kieran Flanagan and HubSpot team members Cadence: Weekly Duration: 30-45 minutes

Who Benefits Most: B2B marketers and sales teams integrating social media into broader marketing stacks

14. Social Media Marketing Talk Show -- Social Media Examiner

Hosts: Michael Stelzner and Alesia Krush Cadence: Weekly Duration: 45-60 minutes

Who Benefits Most: Anyone wanting thorough weekly coverage of social media platform developments

Emerging and Specialized Shows

15. Creator Economy Podcast

Host: ConvertKit team Cadence: Weekly Duration: 30-45 minutes

Who Benefits Most: Independent content creators and influencers monetizing their audiences

16. The Influencer Marketing Podcast

Host: Rotating industry experts Cadence: Bi-weekly Duration: 30-40 minutes

Who Benefits Most: Brands running or considering influencer partnership programs

Selecting the Right Shows for You

Align with Your Objectives

• Skill building: Choose tutorial and strategy-focused shows
• News monitoring: Pick weekly industry update podcasts
• Platform mastery: Select network-specific shows
• Motivation: Listen to entrepreneur and success story formats

Match Your Experience Level

• Beginners: Start with foundational strategy podcasts covering broad principles
• Intermediate: Gravitate toward tactical breakdowns and case study formats
• Advanced: Choose industry analysis and trend forecasting shows
• Specialists: Pick platform-specific or niche industry content

Work with Your Schedule

• Short commutes: Daily episodes under 15 minutes (Marketing School)
• Exercise sessions: Medium-length episodes of 20-40 minutes
• Dedicated learning blocks: Longer interview formats of 45+ minutes
• Background listening: Conversational, discussion-style formats

Maximizing What You Learn

Active Listening Habits

• Capture key insights in notes as you listen
• Pause to implement strategies while they are fresh
• Look up tools and resources mentioned in episodes
• Connect with hosts and guests on social media for deeper learning

Turning Insights into Action

• Select 1-2 tactics per episode to test in your own workflow
• Create reminders to implement new strategies
• Measure results from tactics you adopt
• Share useful findings with your team or professional network

Establishing a Learning Routine

• Block listening time on your calendar
• Build topic-based playlists to focus your learning
• Subscribe to show notes and episode resource links
• Participate in podcast communities for discussion and networking

Recommended Listening Apps

Podcast Players

• Apple Podcasts: Native iOS integration with strong discovery features
• Spotify: Combined music and podcast experience with cross-device sync
• Google Podcasts: Native Android integration
• Overcast: Advanced playback features including Smart Speed and Voice Boost

Note-Taking Companions

• Notion: Structured podcast notes organized by topic and action items
• Evernote: Quick clipping and categorization
• Apple Notes: Simple, fast capture while listening
• Voice memos: Record quick thoughts while multitasking

Summary

• Select podcasts that align with your experience level and professional goals
• Blend general marketing shows with platform-specific content for well-rounded knowledge
• Favor actionable content you can implement over pure entertainment
• Take notes consistently and follow through on strategies discussed
• Build a regular listening habit to accumulate knowledge steadily
• Engage with podcast communities to expand your professional network

Social media marketing podcasts provide convenient, expert-led education that fits around demanding schedules. Whether you are commuting, exercising, or working, these shows deliver practical insights to sharpen your social media marketing and keep you informed about industry shifts.