Do these specs change?

Platforms occasionally update their recommended dimensions. We keep this guide updated. The fundamentals (like 1080×1080 for Instagram squares) rarely change.

What file format should I use?

JPEG for photos (smaller file size), PNG for graphics with text or transparency, and WebP for the best compression. Most platforms accept all three.

What happens if I upload the wrong size?

Platforms will crop or scale your image, often cutting off important content. Using the correct dimensions ensures your full image displays as intended.

Reference Tool

Social Media Image Size Guide

Name: AdaptlyPost
Author: AdaptlyPost

Complete image dimension reference for Instagram, X, LinkedIn, Facebook, YouTube, TikTok, and Pinterest. Every size you need for posts, stories, profiles, banners, and thumbnails.

100% free — always up to date

Select Platform

Specifications

Type

Dimensions

Ratio

Max File Size

Type: Profile Photo

Dimensions: 320 x 320 px

Ratio: 1:1

Max File Size: < 10 MB

Type: Square Post

Dimensions: 1080 x 1080 px

Ratio: 1:1

Max File Size: < 8 MB

Type: Portrait Post

Dimensions: 1080 x 1350 px

Ratio: 4:5

Max File Size: < 8 MB

Type: Landscape Post

Dimensions: 1080 x 566 px

Ratio: 1.91:1

Max File Size: < 8 MB

Type: Story / Reel

Dimensions: 1080 x 1920 px

Ratio: 9:16

Max File Size: < 8 MB

Type: Reel Cover

Dimensions: 1080 x 1920 px

Ratio: 9:16

Max File Size: < 8 MB

Type: Carousel

Dimensions: 1080 x 1080 px

Ratio: 1:1

Max File Size: < 8 MB

Every Dimension You Need

Stop guessing image sizes for social media

7 Platforms

Complete specs for Instagram, X, LinkedIn, Facebook, YouTube, TikTok, and Pinterest.

All Image Types

Posts, stories, reels, profiles, banners, thumbnails, covers, and ads.

Aspect Ratios

See the aspect ratio for each image type to plan your content.

Copy Dimensions

Copy any dimension with one click for your design tool.

FAQ

Visual Content

Create Perfect-Size Images

Use AdaptlyPost's image tools for platform-perfect content.