Answered in Context - What Is LinkedIn Showcase Page

What Is a LinkedIn Showcase Page?

A LinkedIn Showcase Page is a dedicated extension of a Company Page for one brand, product line, business unit, or initiative. It lets you tailor content to a distinct audience without cluttering the main company page.

Large organizations use Showcase Pages to give distinct products or services their own identity and following on LinkedIn. Each Showcase Page has its own followers, content feed, and analytics, separate from the parent company page.

When to Use a Showcase Page

Showcase Pages make sense when:

• You have distinct product lines with different target audiences
• You operate multiple brands under one parent company
• You have a major initiative or program that deserves dedicated content
• Your audiences have significantly different interests and needs
• You want to build a following around a specific topic or offering

When NOT to Use a Showcase Page

• For temporary campaigns or short-term projects
• When you do not have the resources to maintain another content stream
• If your products share the same target audience
• When a hashtag or content series on your main page would serve the same purpose

Should You Launch a Showcase Page?

Launch one

• Distinct product lines with different audiences
• Multiple brands under one parent company
• A major initiative that deserves dedicated content
• Audiences with different interests and needs

Stay on the Company Page

• A temporary campaign or short-term project
• No resources to maintain another content stream
• Products share the same target audience
• A hashtag or content series would do the job

How to Create a LinkedIn Showcase Page

Step 1: Access Admin Tools

Go to your LinkedIn Company Page and click on "Admin tools" in the top menu. Select "Create a Showcase Page" from the dropdown.

Step 2: Complete Page Details

Fill in the required information:

• Page name: Choose a clear name that includes the brand or product
• LinkedIn public URL: Customize the URL for easy sharing
• Website: Link to the relevant product or brand website
• Industry: Select the most appropriate industry category
• Company size: Enter the size of the team behind the brand
• Logo and banner: Upload visual assets that match the sub-brand identity

Step 3: Add a Description

Write a compelling description that explains what the Showcase Page covers and why someone should follow it. Use relevant keywords for discoverability.

Step 4: Publish and Promote

Once created, promote the Showcase Page through your main company page, employee posts, and other marketing channels.

Showcase Page Best Practices

Practice	Details
Distinct branding	Use unique visuals that differentiate from the parent page
Focused content	Only post content relevant to the specific brand or product
Consistent posting	Maintain a regular cadence (minimum 2x per week)
Cross-promotion	Occasionally reference the parent company and other showcase pages
Audience engagement	Respond to comments and engage with followers
Performance tracking	Monitor analytics to understand what content resonates
Limit the number	LinkedIn allows up to 25, but manage only what you can maintain

Showcase Page vs. Company Page

Aspect	Company Page	Showcase Page
Purpose	Overall company presence	Specific brand/product
Followers	Company-wide audience	Niche audience
Content	Broad company topics	Focused product/brand topics
Advertising	Full ad capabilities	Full ad capabilities
Analytics	Company-level metrics	Page-specific metrics
SEO	Stronger domain authority	Inherits parent page authority
Limit	1 per company	Up to 25 per company

Managing Multiple Showcase Pages

If you operate multiple Showcase Pages, establish clear governance:

• Assign dedicated administrators for each page
• Create content guidelines specific to each showcase
• Use a content calendar to coordinate posting across all pages
• Review analytics monthly to identify underperforming pages
• Consolidate or remove pages that are not adding value

Related Terms

• LinkedIn Marketing: The overarching strategy for LinkedIn brand building
• LinkedIn Premium Company Page: Enhanced company page features
• LinkedIn Posting: Content strategies applicable to showcase pages
• Marketing Collateral: Brand materials that support your showcase page content

How Many Showcase Pages Should You Actually Run?

1

Start on the Company Page. Keep one shared feed until a product or audience clearly needs its own space.

2

Add a page for the first distinct audience. A product line, brand, or initiative with its own interests.

3

Add more as new audiences appear. Each page gets its own followers, feed, and analytics.

4

Stop at what you can maintain. LinkedIn allows up to 25, but quality drops past your real capacity.

Frequently Asked Questions

How many Showcase Pages can a company have?

LinkedIn allows up to 25 Showcase Pages per company page. However, only create as many as you can realistically maintain with quality content. Abandoned showcase pages reflect poorly on your brand. Keeping multiple pages alive at once is mostly a queueing problem, and a LinkedIn post scheduler that treats each Showcase Page as its own destination is what makes running more than two or three realistic.

Do Showcase Page followers also follow the parent company page?

No. Following a Showcase Page does not automatically follow the parent company page, and vice versa. Each page builds its own independent following.

Can I run LinkedIn Ads from a Showcase Page?

Yes. Showcase Pages support the same advertising capabilities as company pages. You can run Sponsored Content, Message Ads, and other LinkedIn ad formats from a Showcase Page.

Who can create a Showcase Page?

Only admins of the parent company page can create Showcase Pages. Super admins and content admins have this capability.

Should I create a Showcase Page for each product?

Only if each product has a distinct audience that would benefit from dedicated content. If your products share the same buyer persona, a single company page with varied content is more effective and easier to manage.

Where do you create a Showcase Page from the Company Page?

From your Company Page, open Admin tools in the top menu and select Create a Showcase Page from the dropdown. That starts the setup flow where you fill in the page details, add a description, then publish.

How often should you post on a Showcase Page to keep it active?

Aim for at least twice a week, the cadence the Best Practices table recommends. Posting less than that leaves the page looking abandoned, and an abandoned Showcase Page reflects poorly on the brand.

What information do you need before setting up a Showcase Page?

Have the page name, a public URL, the relevant website link, an industry category, and the team size ready, along with a logo and banner that match the sub-brand. LinkedIn asks for all of this during the page details step, before you write the description.

Does a Showcase Page inherit any SEO value from the Company Page?

A Showcase Page inherits the parent page's authority rather than building its own domain-level strength, while the Company Page carries stronger authority on its own. That gap is one more reason to reserve a Showcase Page for audiences that genuinely need a separate destination.

How do you keep several Showcase Pages from going stale?

Assign a dedicated admin to each page, write content guidelines specific to it, and coordinate posting with a shared content calendar. Review analytics monthly, then consolidate or remove any page that stops adding value.

Manage All Your LinkedIn Pages Efficiently

Running a company page alongside multiple Showcase Pages requires organized content planning. AdaptlyPost lets you manage content for all your LinkedIn pages from one dashboard, ensuring consistent posting across your entire LinkedIn presence.